Marketing Week: Could the rise of virtual worlds spell the end of the corporate brand?

As we move increasingly into virtual worlds and the very notion of self changes, brands must prepare for a time when personal brands usurp corporate brands, predicts futurist Tracey Follows.

“This could be the end of the corporate brand and it could be the new era of the personal brand,” according to futurist Tracey Follows.

Speaking at the Festival of Marketing: Fast Forward today (9 June), Follows discussed how the changing nature of identity for both consumers and companies could mean big changes for how the two interact.

Follows, the co-founder and CEO of Futuremade, said there are positive ways in which digital technologies are allowing us to reshape our identities in innovative and exciting ways.

Read on for the full debrief.