AI-Assisted Jobs of the Future

What does AI mean for tomorrow’s workforce? Amazon in the U.S. partnered with me to predict ten AI-assisted careers of the future: here

Here are the top five AI-enabled jobs: 
🧑🏼‍🌾 Precision farming analyst
🎫 Virtual tourism producer
🎨 Artisanal restoration specialist
🪐 Cosmic reality engineer
🩺 AI empowered nurse

Amazon is providing free AI skills training to two million people by 2025 to prepare the workforce for these and other exciting careers, read our blog to learn how you can get started. The full list of TOP TEN AI-assisted careers can be found below

Born in 2024

What lies ahead for a baby born in 2024? What kind of life can they expect to live, and what kind of society will they experience? These were some of the questions put to me by the Sunday Show back in January. We talked about AI, education and the shift to an interplanetary perspective.


The Future of Work 2040

I was invited by Virgin Media O2 Business to make some predictions about jobs roles of the future, with a specific focus on deskless jobs. Perhaps when we are thinking about hybrid working, collaboration and innovation, we don’t think enough about those on the front line of customer service or out in the field getting their hands - or boots - dirty. How do they feel about technological advancements? Why do they feel that it would give them a competitive edge as individuals and as a company as a whole. After tonnes of interviews with BBC Radio, regional radio and some press titles too, the iPaper ran this piece focussing on this project and my predictions with VMO2. You can read more here or here

2023 In Review: Into A New Era

Every year I write a little review of what we’ve done. I started making a few notes thinking it hadn’t been that busy but then I ran out of space on the page. More evidence that at times of cultural revolution, our memories aren’t always chronologically accurate, or reliable.

I did lots of industry keynotes including for Abri, MHA, IPGroup, Clear Blue, Reckitts, DLA Piper, OBS, Festival of Marketing, Virgin Unite, and the Nuclear Decommissioning Authority, with the flagship event being Virgin’s Next Gen Leadership Summit in New York alongside Holly Branson, Halla Tomas and a host of C-suite top talent across the Virgin Group businesses. By December I had been ranked by those I’d spoken to during the year as #1 futurist speaker and top of the list for 2024 (thank you!)

I did several (secret) expert interviews with globally recognised brand names in cosmetics, confectionery and IT, to name a few. Alongside specific industry trends, some focused on the Future of Identity. I wrote and posted a 100-page public presentation entitled ‘Identity Century: the business of people in the future’ explaining how identity is being transformed by digitisation. It has been viewed by thousands of people, organisations and agencies. I delivered a speech on ‘Death of The Artist’ at Ujazdowski Castle Centre for Contemporary Art in Warsaw, and presented on Data and Identity to the U.S State Department which was a fascinating experience. I had my paper published in the Journal of Futures Studies on ‘Disrupting Identity and the Digitisation of the Self’. And I took the argument further in a video presentation on my new YouTube channel.

I did three research projects with three fantastic organisations: the future of healthcare and the NHS in 70 years with Florence; the future of AI and education with GoStudent; and the future of work with Virgin Media O2 Business. I did a lot of work on the future of housing last year, so it was great to add healthcare, education and work to this, giving me the four most important public/private sectors and the overview of our services infrastructure - and its future. The Daily Mail, Express, Sun and a host of BBC radio stations picked up the work, ran interviews and reported at length on all this.

A professional highlight was my appointment as Visiting Professor in Digital Futures and Identity at Staffordshire University and I’ve been doing a specific piece of work for them which will be published next year.

The podcast went from strength to strength culminating in another professional highlight. The Future of You won Best Technology podcast at the Independent Podcast Awards in October at King’s Place. This was a huge boost to the podcast. After interviewing everyone from Professor Nita A. Farahany on Neuro Rights, New York Times tech reporter Kashmir Hill on her new book, Andrew Bud, CEO of iProov, the world leader in facial biometrics, and Sam Gregory of human rights organisation Witness and so many more, the award was the icing on the cake. There is so much more to come from The Future of You podcast in 2024 with some innovative media formats to boot.

I guest lectured on Trends and Strategic Foresight at London Business School on their Accelerated Development Programme and am now doing a lot more lecturing with LBS into 2024, which I’m really looking forward to. Separately, Futuremade delivered our own Introduction to Strategic Foresight course to around 15 CEOs.

Appearances in media to talk about Google’s anniversary, digital ID, facial recognition, and sex tech with a profile pieces in El Pais, and Daily Mail, along with a chance to fill in for a poorly Flora Gill at Blackwells in Oxford moderating the book launch of Free Your Mind, the year ended with my first published piece in The Critic. I was also given a regular column in the APF’s Compass magazine, became a judge at Management Today’s Leadership Awards, and was appointed to the Advisory Board of the Lifeboat Foundation.

The year had begun with my own new book launch, having co-authored a book with Dr Ian Pearson on EDNA - Enhanced DNA and its implications for external control of our internal biology. You can pick up a copy on Amazon.

And it ended with a brand new business which I am about to launch with my co-founder - I think you’ll find it very interesting. Can you guess what it is?

Not everything went to plan. The SXSW panel did not pick me, I didn’t get every proposal I submitted, and the WFSF event in Paris proved less than optimal. But enough went right to show me what to spend my energy on, and what to now leave behind.

The world is changing and the Futuremade offering will be evolving - there’s lots of news coming in 2024 (and I don’t mean a trends deck) so thank you to all those I’ve worked with this year, to all my clients, all my comrades in AI exploration, and looking forward to what will no doubt prove to be a pivotal, and unprecedented, year!

From Wearables To Implantables

We've heard of Covid Parties but what about an implant party? Having RFID implants inserted into your hands is somewhat of a spectacle and at least two people I know had their chips implanted on stage at events. Such a chip can be connected to key fobs and swipe cards, password readers and other devices through passive RFID. Here I discuss it all with Neil Oliver on his show. As benign as I believe this is, it's a gateway to other implants that augment our cognition and connect to our intellect. We disuss Neuro-tech, Neuralink. And Chile's proposals for a new law for neuro-privacy. You can watch this section of the programme here.

The Future of You in the USA

Tracey appeared on the Megyn Kelly show last week. Megyn and Tracey discussed the forthcoming changes to our identity due to digitised media: deepfakes, RFID chips, Airtags, augmented contact lenses and all manner of new technologies that will no longer be external to us but will be integrated within our biology. Watch the show here or jump to 1 hour 6 minutes for our chat.

Goodbye 2021

2021 was quite the year. In some ways it feels like a year of 24 months, both due to the number and speed of events within 2021 but also this strange merging of 2020 and 2021 happenings so much so that many people cannot quite remember what exactly happened in which year. Such is the effect on our memories when we play with time and space in the way those who govern us did, over the course of these years.

Nevertheless, life goes on (albeit it in alien, strange ways) and for Futuremade it was a busy year. It started with several projects, most notably a presentation event for INVNT called Challenge Everything, which took on the post normal, post pandemic world from the perspective of marketing. It was there that Tracey coined the idea of Multi-Reality Marketing to reprise some of the ideas she’d presented at Cannes in 2020, foreshadowing the emergence of the metaverse as a marketing platform. She visited this again at Marketing Week’s Festival of Marketing in the Spring.

Tracey spoke at a huge number of events throughout the year, both promoting the book, The Future of You (about identity in a digital world) and on trends over the next ten years. Most notably she delivered the closing keynote speech at FTLive Tech, and joined Chris Best (co-founder, Substack) and Paul Davison (co-founder, Clubhouse) for a fascinating discussion on decentralisation as the dawn of a new era for the internet. She also spoke at Nobel Visions in Moscow, the Russian government’s biggest science and technology event, and debated creativity in a post-Covid world at Cannes Lions Festival.

The Future of You book spawned a new website, a flurry of articles about digital identity and saw Tracey participating in panel discussions alongside Microsoft, DCMS and Lord Holmes of Richmond to analyse the future of digital identity. She debated whether we are headed towards a Social Credit System in the West at The Battle of Big Ideas run by the Academy of Ideas, and she also spoke there on the ethics of using personal data in medical research. She appeared on GB News, Talk Radio, LBC, Times Radio and even wrote and delivered a bespoke episode on BBC Radio 4’s FourThought programme. She was lucky enough to be invited as a guest to some phenomenal podcasts. Thanks to all who invited us to discuss and debate.

And last but not least, so many interesting projects were embarked upon with key clients, most notably but not exclusively, very special clients Cossette, CogX and The Effectiveness Partnership. Futuremade has helped and supported pitch teams, planning teams, worked with clients directly on futures project offshoots and even delivered Introduction to Strategic Foresight courses. We’ve covered the future of play, travel and hospitality, consumer technology, marketing communications, AI and ethics, food and drink, banking, fashion, retail big and small - and so much more.

And to cap off the year, Tracey was accepted into the World Academy of Art and Science as an Associate Fellow, an enormous honour.

There’s so much more to come with two big content programmes coming in the New Year. Watch this space.

Thanks to all our clients and to all our partners, consumer respondents, and everyone who bought or shared the book or invited us be part of their project work, discussion or event curation - thanks to all who gave us a voice on Futures and Foresight throughout the year. Onwards all…

Virtually Immortal: the future of digital death

Last week Tracey appeared on BBC Radio 4’s Four Thought to deliver a piece on the future of death and the creation of digital afterlives. Fascinated by the increasing use of digital tools to memorialise people she asks who, or what, are we memorialising - and is it actually something else altogether? You can listen to the programme which aired on 7/7 or the podcast episode featuring Tracey’s discussion with presenter Olly Mann

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