As 2018 draws to a close, we at Futuremade are looking back at a busy and futures-packed 12 months. We carried out consultancy projects and workshops for Diageo, Atrium, Wired, Contact Engine and Virgin. We collaborated with WSJ and Kantar Consulting on projects for LG and Ikea. We are currently in the midst of several other brands’ projects, aiming for completion early next year. We spoke at a huge number of events including IAB’s Digital Britain, Farfetch’s 10th Anniversary Gathering, TBD Conference, Connect, Sky’s Tech Summit, MRG’s conference, Zappistore, Universal, Futurebook Live and we moderated a panel discussion on the future of advertising at CogX’s festival of AI. Tracey served as President on the Innovation and Creative Data juries at Eurobest, served on the Cannes Lions Innovation Jury in the summer and wrote about futures for Mediatel all through the year. To top off the year, catch us on Business Matters predictions for 2019 on the BBC’s World Service next week. Thank you to all our clients and everyone we’ve worked with throughout the year, we have loved working with you and helping to make your futures successful and sustainable. We wish you all long-term happiness and success for 2019 and beyond! See you next year.
We had a presence alongside Rana el Kaliouby, Christian Hernandez, and Jamie West, Deputy MD, Sky Media in a panel discussion at the recent Tech Summit. Rana is a PhD and co-founder/CEO of Affectiva, a pioneer in Emotion AI. She believes emotional AI is the next frontier of Artificial Intelligence. We had a fascinating discussion about how brands were using AI and how important ethics would be in its application and implementation for consumers. Superbly moderated by Sky’s Anna Jones, the consensus was that full regulation is probably not on the near horizon but that industry standards need to be adopted asap. You can see some of the videos, presentations and panels soon on the Sky site here.
We were honoured to be asked to deliver the keynote presentation for the Farfetch Gathering last month. Over 2,500 Farfetch employees gathered in Porto to celebrate 10 years of revolutionising luxury online. José Neves gave an inspirational speech which included the highlights of the last decade, and Tracey gave a future facing presentation about what lies ahead. A wonderful celebration of a truly disruptive business. We should all take away the innovation challenge encompassed in the Farfetch mantra: Do What's Never Been Done
*the image above is the view in rehearsals, the presentation stage at the event
Tracey has been speaking and consulting a lot on the Future of Marketing. Seemingly there is a perfect storm of AI, Blockchain and GDPR gathering, that is a cause for consternation and opportunity for marketeers. One of the most recent talks she gave was in Manchester at IAB's Digital Britain. She talked about how we need to shift from the mindset of Information Technology to the mindset of Information Biology. There is a nice summary of all of the speakers here in a roundup of the day via the IAB podcast series: episode 9
Tracey's piece on the Year Ahead for Culture in Campaign. She forsees increased debate and discussion around the ethicality of brands, businesses and technology - and their responsibilities in society. Also the new question on the horizon that everyone will be asking is: what is real? In a world of increasing artificiality, anonymity and virtuality how will we know what and who is real? You can read the full piece here
We did the closing speech at Vision Bristol, a fantastic digital and creative conference run by Bristol Media. The title of the talk was The Return to Ethics. You can catch up via #VisionBristol on twitter
A busy ten days. Futuremade spoke at The Annual Hotels Conference in Manchester, delivered the closing keynote on the Future of the Customer at the Chartered Institute of Marketing's Digital Summit, and delivered the opening keynote at the Internet Advertising Bureau's annual conference, Engage.
We had some great feedback: "an incredible talk about future tech", "session of the day" and "mind-blowing".
"Great to spend a day at CIMDigital but even better to spend 30 minutes in the future with @traceyfutures"
We would be happy to chat to you about your next event: contact Tracey@futuremade.group
Tracey did a series of media appearances to explain Virgin's latest research on the UK's attitudes to AI. The findings showed that those who had seen science fiction films about AI were twice as likely to be very worried about the impact of AI, and that most people were not keen on Ai replacing human jobs (though healthcare, legal services and taxi services are the most likely to be seen as positive uses for AI). Some of the interviews are here and here.