Tracey is interviewed by the Guardian on the subject of PepsiCo's controversial new 'Lady Crisps'
The Year Ahead
Tracey's piece on the Year Ahead for Culture in Campaign. She forsees increased debate and discussion around the ethicality of brands, businesses and technology - and their responsibilities in society. Also the new question on the horizon that everyone will be asking is: what is real? In a world of increasing artificiality, anonymity and virtuality how will we know what and who is real? You can read the full piece here
Return to Ethics
We did the closing speech at Vision Bristol, a fantastic digital and creative conference run by Bristol Media. The title of the talk was The Return to Ethics. You can catch up via #VisionBristol on twitter
Gen Z expects an emotionally intelligent workplace
Tracey's monthly column, this time on emotional intelligence in the future workplace is here
Generation Alpha
This week was WIRED Live which included a discussion on Gen A and young people's relationship with technology. WIRED's new report can be downloaded here
Keynote presentations around the UK
A busy ten days. Futuremade spoke at The Annual Hotels Conference in Manchester, delivered the closing keynote on the Future of the Customer at the Chartered Institute of Marketing's Digital Summit, and delivered the opening keynote at the Internet Advertising Bureau's annual conference, Engage.
We had some great feedback: "an incredible talk about future tech", "session of the day" and "mind-blowing".
"Great to spend a day at CIMDigital but even better to spend 30 minutes in the future with @traceyfutures"
We would be happy to chat to you about your next event: contact Tracey@futuremade.group
Our Future Vision: A World of Predictive analytics
Futuremade media appearances on AI
Tracey did a series of media appearances to explain Virgin's latest research on the UK's attitudes to AI. The findings showed that those who had seen science fiction films about AI were twice as likely to be very worried about the impact of AI, and that most people were not keen on Ai replacing human jobs (though healthcare, legal services and taxi services are the most likely to be seen as positive uses for AI). Some of the interviews are here and here.
Think With Google 2017
Tracey spoke at Think With Google UK 2017 on Trust in Technology and Diversity. You can read a summary of her speech and watch the video here
Future Visions
Tracey is one of six futurists participating in the Virgin FutureVisions project. Subscribe to the podcast series here