IAB & The Future of Marketing

Tracey has been speaking and consulting a lot on the Future of Marketing. Seemingly there is a perfect storm of AI, Blockchain and GDPR gathering, that is a cause for consternation and opportunity for marketeers. One of the most recent talks she gave was in Manchester at IAB's Digital Britain. She talked about how we need to shift from the mindset of Information Technology to the mindset of Information Biology. There is a nice summary of all of the speakers here in a roundup of the day via the IAB podcast series: episode 9